The golden circle framework

The Golden Circle is a powerful framework developed by leadership expert Simon Sinek to help Dallas start ups and early stage companies communicate their purpose more effectively. It starts with three simple questions: Why, How, and What. According to Sinek, truly inspiring companies and leaders begin with Why — their core belief or purpose — then move to How — the values or processes that set them apart — and finally to What — the product or service they offer. By starting with why, start ups in Dallas can build stronger connections, inspire trust, and create lasting impact.
 

At YBL we have all of our clients create their Golden Circle as part of our concierge coaching services in Dallas. We practice what we preach, here is ours:

Logomark
WHY

The Purpose, Cause, or Belief

To empower aspiring entrepreneurs with the confidence, tools, and accountability they need to take their first step—and keep going.
 
Matt Hanley believes that too many people with great ideas never start because they lack guidance, confidence, or a roadmap. Having lived the highs and lows of entrepreneurship himself, Matt is passionate about making business ownership more accessible, less intimidating, and far more achievable for everyday dreamers.
Logomark
How

The Process or Differentiation

Your Business Launch provides a structured, supportive, and highly personalized business launch experience, built on decades of firsthand entrepreneurial experience and concierge coaching in Dallas.
 
Key differentiators:
  • 1-on-1 mentorship rooted in real-world business success and setbacks.
  • A six-month, customizable roadmap covering everything from validation to scaling.
  • Access to a deep professional network for legal, marketing, finance, and operations.
  • A focus on action, accountability, and sustainable growth—not just ideas or inspiration.
business-strategy-concept-with-wooden-cubes-wooden-grunge-background-side-view
Mentoring text written on paper torn with pen top view on wooden background
Logomark
What

The Product or Service Offered

Your Business Launch offers business counseling, mentorship, and startup concierge coaching services in Dallas through:
  • Individual consultation and needs assessment
  • Goal setting and monetization strategy development
  • Branding, market positioning, and customer acquisition planning
  • Legal compliance, tech setup, and financial infrastructure
  • Ongoing guidance through a custom growth roadmap

Ready to face these challenges together?

Benefits

Book a 30-minute FREE consultation with Matt Hanley. He wants you, the business owner, to feel heard and understood from the first moments of the meeting. During the call, he promises to identify and share:
  1. Clarity on Your Current Situation
    1. A quick “state of affairs” assessment of your business or idea.
    2. One or two key challenges holding you back right now.
  2. Personalized Insights
    1. A mini “needs assessment” to pinpoint which areas (goals, systems, finances, customer acquisition, etc.) are most critical for you.
    2. One actionable tip you can implement immediately.
  3. Validation & Direction
    1. Brief feedback on whether your current business model or approach needs adjustments.
    2. Opportunities for growth or efficiency you may be overlooking.
  4. A Roadmap Preview
    1. How Your Business Launch guides entrepreneurs like you from idea → launch → growth with clear milestones.
    2. What working with him would look like for the first few months.
  5. Next-Step Clarity
    1. Exactly what the next best move is — whether that’s joining a program, scheduling a deeper session, or making a small shift today.
In other words, the intro call becomes a value-packed diagnostic: You leave with a sharper picture of where you stand, one or two practical takeaways, and the sense that with this partnership, you have a proven roadmap to take your business to the next level.